Opinion | The New 'Brand Rahul' Vs 'Brand Modi': How LoP Stacks Up Against Third-Term PM

There is a deliberate attempt by Rahul Gandhi to keep his brand image and positioning very different and distinct from that of Prime Minister Modi.

Source : PTI

With Rahul Gandhi donning the Leader of Opposition role showcasing his new aggressive side, taking on the NDA government in Parliament and outside, a lot of debate and discussions are happening on the freshly minted ‘Brand Rahul’ – How strong is it; how it stacks up against ‘Brand Modi’; does Rahul have the stamina to take on ‘Brand Modi’? One thing that can be said with certainty is that Rahul has arrived and can’t be taken lightly in his new