The Invisible Details That Make A Wedding Card Memorable

Published by: ABP Live Lifestyle
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More Than a Card: A Story in Paper and Print

A wedding invitation is more than just information — it’s a reflection of the couple’s shared world and values.

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Designing for Emotion, Not Just Aesthetics

Memorable invites use subtle design choices to tell stories and evoke feeling, beyond trends or extravagance.

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Layered Like an Onion: The Power of Hidden Elements

Great invitations reward curiosity, revealing new details with each glance — much like Easter eggs in storytelling.

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The Wedding Toolbox: A Mechanical Metaphor

An automotive-themed invite reflected a couple’s story through clever gifting and thoughtful visual metaphors.

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Tactile Storytelling: Using Materials to Convey Meaning

From fonts and textures to edible favours, every element can add narrative depth and cohesion to the invite.

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Packaging the Ordinary with Imagination

Even traditional elements like almonds or saffron can be transformed into storybook treasures with thoughtful packaging.

Wordplay and Wit: The Final Layer of Charm

Subtle literary devices like idioms, alliterations, and homographs add a poetic rhythm and nuance to the invite.

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Amar Prem Katha: A Tale Told in Textures and Traditions

Inspired by Amar Chitra Katha, this invite blended folk aesthetics and cultural references for a nostalgic experience.

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Inputs By:

Ranjani Iyengar, founder Pink Whistle Man

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