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Beware Of Deepfakes: Be It Celebs Or Organisations, Steer Clear Of AI-Generated Scams

The creation, use, and dissemination of such AI-generated deepfakes have risen in India, with financial fraud being a major consequence of the increasing accessibility of AI technology.

What do Bollywood actors Aishwarya Rai Bachchan, Anushka Sharma, and Shilpa Shetty, Indian industrialist Ratan Tata, and Isha Foundation founder Jaggi Vasudev, also known as Sadhguru, have in common? They are all targets of deepfakes used to promote fraudulent money-making schemes on Telegram. According to the "2023 State of Deepfakes Report" by Home Security Heroes, a U.S.-based web security services company, deepfake videos have increased fivefold since 2019. In India, the
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