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Apple iPhone 17 Series Launch Highlights : iPhone 17, iPhone 17 Air, Pro, and Pro Max Pricing Announced
Excitement builds as Apple gears up to reveal the iPhone 17 lineup at its big ‘Awe Dropping’ event, with new Pro models, Watch Series 11, AirPods, and more surprises expected.
Background
Apple’s much-anticipated iPhone 17 Launch is finally here at the “Awe Dropping” Apple Event 2025 Live, and the spotlight is on the all-new iPhone 17 series. The lineup includes four...More
Apple has unveiled the iPhone 17, the most affordable model in its new series, featuring a ProMotion display and an upgraded 48MP primary camera. Powered by the A19 chip, it comes with a 6.3-inch Super Retina XDR screen, offering up to 3,000 nits brightness and Ceramic Shield 2 for three times better scratch resistance. The iPhone 17 also supports smoother scrolling with ProMotion and includes an Always-on Display for a more seamless user experience.
That’s a wrap from Apple’s ‘Awe Dropping’ 2025 event! With the iPhone 17 lineup, Apple Watch Series 11, and AirPods Pro 3 now official, Apple has set the stage for its biggest product cycle yet.
Apple has announced the India pricing for its latest iPhone 17 lineup. The iPhone 17 Pro starts at ₹1,34,900 with 256GB storage, while the iPhone 17 Pro Max begins at ₹1,49,900, going up to 2TB storage for the first time. Both are available in cosmic orange, deep blue, and silver finishes.
The standard iPhone 17, priced from ₹82,900, will come in lavender, mist blue, sage, white, and black with 256GB and 512GB options. Meanwhile, the new iPhone 17 Air starts at ₹1,19,900, offering space black, cloud white, light gold, and sky blue finishes with up to 1TB storage.
After emotional user testimonials, Apple has unveiled the Apple Watch Series 11, its first smartwatch with 5G cellular support. Apple says the Series 11 is 2x more scratch resistant than the Series 10, thanks to new durability upgrades, and is also the thinnest Apple Watch ever made. The launch marks a major leap in connectivity, design, and toughness, setting a new benchmark for Apple’s wearable lineup.
Apple has officially announced pricing for its 2025 iPhone lineup:
iPhone 16e → from $599
iPhone 17 → from $799
iPhone 17 Air → from $999
iPhone 17 Pro → from $1099
The iPhone 17 Air makes its debut as the slimmest iPhone ever, while the Pro model positions itself firmly as a premium flagship with Apple’s most advanced technology
Apple has also re-engineered the iPhone 17 Pro with an Apple-designed vapor chamber, laser welded into the aluminum chassis for superior thermal management. The phone features a precision-milled aluminum unibody crafted through anodization for a seamless look. On the rear, a triple-camera setup sits alongside the antenna bands, while the front display gets added toughness with Ceramic Shield protection.
Apple iPhone 17 Series Launch Live: While massive 5,000mAh batteries are typically seen in Android flagships, Apple is breaking tradition with the iPhone 17 Pro. The device is set to feature the largest battery ever in an iPhone, marking a shift from Apple’s long-standing reliance solely on software optimizations to extend battery life. This time, Apple is combining those optimizations with a major hardware upgrade.
Apple has introduced the iPhone 17 with significant improvements in durability, design, and speed. The device debuts Ceramic Shield 2, offering 3x better scratch resistance, along with a new Apple coating for hardness and a seven-layer anti-reflective finish to reduce glare.
The iPhone 17 features a 6.3-inch ProMotion display with a 120Hz refresh rate that can drop to 1Hz in always-on mode for power efficiency. It will be available in five colors: Lavender, Sage, Mist, Blue, and Black.
Powering the device is Apple’s new A19 chip, built on a 3nm process with a 6-core CPU, 5-core GPU, and an upgraded neural engine for faster on-device AI performance. Enhanced memory bandwidth further boosts multitasking and graphics-heavy apps.
On the camera side, the iPhone 17 sports a 48MP main sensor and a 12MP 2x telephoto lens, delivering sharper detail and more versatile photography. With these upgrades, the iPhone 17 sets a new standard for Apple’s flagship lineup.
Apple has unveiled the iPhone 17 Air, its slimmest iPhone to date at just 5.6mm, crafted from 80% recycled titanium. Despite its ultra-thin design, the Air doesn’t compromise on durability, featuring Ceramic Shield on both sides that makes the back 4x more crack resistant.
The device packs a 6.5-inch ProMotion display with adaptive refresh rates, while the new N1 wireless chip and iOS 26’s Adaptive Power feature improve energy efficiency by up to 30%. Apple claims this makes the iPhone 17 Air the most power-efficient iPhone ever, capable of delivering all-day battery life.
Under the hood, the iPhone 17 Air runs on Apple’s latest silicon with a 6-core CPU and 5-core GPU, bringing MacBook Pro–level performance and advanced on-device AI features. The camera system includes a 12MP 2x telephoto lens alongside a new 18MP Center Stage camera, optimized for sharper imaging and video calls.
The iPhone 17 Air is eSIM-only and launches with a fresh range of MagSafe and custom cases designed to complement its sleek form factor.
Apple iPhone 17 Series Launch Live: Apple has officially unveiled the iPhone 17 Air, the slimmest iPhone ever, featuring the powerful 48MP Fusion camera system. Designed for stunning detail and vibrant colors, the new camera brings professional-level photography to Apple’s sleekest smartphone yet. With its ultra-thin build and advanced imaging, the iPhone 17 Air sets a bold new standard in Apple’s lineup.
Apple has expanded its wearable lineup with the launch of the Apple Watch Ultra 3 and the Apple Watch SE 3 at the Awe Dropping Event 2025.
The Apple Watch Ultra 3 builds on the premium Ultra 2 with an OLED LTPO display for improved battery efficiency, a new Waypoint feature to highlight nearby points of interest, and satellite connectivity for enhanced safety. It will be available in Black and Silver finishes, designed for explorers and power users alike.
Apple also introduced the more affordable Watch SE 3, which now features the largest display ever on an Apple Watch, up to 42 hours of battery life, and new health features like wrist temperature sensing and sleep score tracking. Powered by the S10 chip with fast charging support, the SE 3 delivers flagship-like performance at a budget-friendly price.
After emotional user testimonials, Apple has unveiled the Apple Watch Series 11, its first smartwatch with 5G cellular support. Apple says the Series 11 is 2x more scratch resistant than the Series 10, thanks to new durability upgrades, and is also the thinnest Apple Watch ever made. The launch marks a major leap in connectivity, design, and toughness, setting a new benchmark for Apple’s wearable lineup.
Apple iPhone 17 Series Launch Live: Apple has launched the Apple Watch Series 11, bringing major upgrades in durability, connectivity, and efficiency. The new model features a ceramic coating with Ion-X glass for added toughness and, for the first time, 5G cellular support, a step up from 4G LTE on its predecessor. Apple also promises 24 hours of battery life, thanks to improved power efficiency.
The Series 11 debuts in multiple finishes, including Jet Black, Silver, Rose Gold, and a refreshed Space Gray, along with Natural Gold and Slate options made from 100% recycled titanium—part of Apple’s growing sustainability focus.
Running on watchOS 26 with the new Liquid Glass theme, the watch also enhances its health toolkit with advanced heart health monitoring, sleep tracking, and other wellness features, making it Apple’s smartest and toughest watch yet.
Apple iPhone 17 Series Launch Live: Apple has officially announced the Apple Watch Series 11 at the Apple Event 2025. The new smartwatch is the thinnest ever Apple Watch, featuring:
Hypertension and irregular rhythm notifications
Sleep score tracking
ECG and vitals monitoring
Live translation support
2x stronger scratch-resistant glass
New gestures and Smart Stack hints
24-hour battery life with fast charging
100% recycled titanium and aluminum cases
5G connectivity
New Space Gray aluminum finish
Apple positions the Series 11 as its smartest and most health-focused watch yet, engineered to save lives,
Apple iPhone 17 Series Launch Live: Apple is setting the stage for its next Apple Watch by opening with an emotional video showcasing the device’s real-world impact. From inspiring fitness journeys to detecting strokes and even assisting people stranded in the wild, the video highlights how the Apple Watch has become more than just a gadget, it's a lifesaving companion for millions.
Apple iPhone 17 Series Launch Live: Apple has officially unveiled the AirPods Pro 3 at the Apple Event 2025, packed with exciting upgrades:
New natural-fitting design for improved comfort
Enhanced bass and acoustics for richer sound
2x better ANC than AirPods Pro 2 🤯
Live language translation powered by Apple Intelligence
Built-in heart rate sensor
Up to 8 hours battery life with ANC (up from 6 hours)
Price: $249 (same as previous generation)
These features make the AirPods Pro 3 Apple’s most advanced earbuds yet, combining comfort, performance, and smart functionality in a compact package.
Apple iPhone 17 Series Launch Live: Apple has officially launched the AirPods Pro 3 at the Apple Event 2025, priced at $249. The new model features 4x improved active noise cancellation (ANC), built-in real-time translation powered by Apple Intelligence, and a smaller, more compact charging case. CEO Tim Cook called them a “truly magical experience,” highlighting Apple’s latest advancements in audio technology.
Apple iPhone 17 Series Launch Live: Apple has unveiled the AirPods Pro 3 at the Apple Event 2025, boasting 4x improved active noise cancellation (ANC) and built-in real-time translation powered by Apple Intelligence. Apple CEO Tim Cook described them as delivering a “truly magical experience,” highlighting the combination of advanced audio performance and smart features in the latest AirPods.
Apple iPhone 17 Series Launch Live: Apple has officially unveiled the AirPods Pro 3 at the Apple Event 2025. The new model features a smaller charging case, live translation capabilities, and may include a built-in heart-rate monitor. “AirPods deliver a truly magical experience,” said Apple CEO Tim Cook, highlighting the enhancements that make this Apple’s most advanced audio device yet.
Apple iPhone 17 Series Launch Live: The Apple Event 2025 has officially started, opening with Steve Jobs’ iconic words: “Design is not just what it looks like and feels like. Design is how it works.” Fans are now watching as Apple unveils the iPhone 17 series, including the iPhone 17 Air, Pro and Pro Max, alongside AirPods Pro 3 and the Apple Watch Series 11.
Apple iPhone 17 Series Launch Live: The Apple Event 2025 is now live! Stay tuned for the latest updates as Apple unveils the iPhone 17 series, iPhone 17 Air, Pro and Pro Max models, along with AirPods Pro 3 and the Apple Watch Series 11.
Apple iPhone 17 Series Launch Live: The iOS 26 stable update is expected about a week after the iPhone 17 series launch, following Apple’s usual schedule. This places the release likely between September 15–17, 2025. Fans can look forward to experiencing the new Liquid Glass theme and other fresh features when the update goes live.
Apple iPhone 17 Series Launch Live: The wait is almost over! Apple’s biggest event of 2025 is just minutes away. Stay tuned for live updates as the company unveils the iPhone 17 series, AirPods Pro 3, Apple Watch Series 11, and more.
Apple iPhone 17 Series Launch Live: The iPhone 17 series will run on Apple’s latest A19 chipset. The iPhone 17 and iPhone 17 Air are expected to use the standard A19, while the iPhone 17 Pro and Pro Max will feature the more powerful A19 Pro. These processors promise significant performance gains in machine learning, graphics rendering, and power efficiency. The A19 Pro is reportedly optimized for professional workflows, with enhanced video encoding and improved thermal management for demanding tasks.
Apple iPhone 17 Series Launch Live: The iPhone 17 Air may debut Apple’s custom C1 modem, signaling a major step away from Qualcomm dependency. While the modem—already used in the affordable iPhone 16e—might initially lack advanced features like mmWave 5G, it represents a key milestone in Apple’s vertical integration strategy, giving the company greater control over its hardware and performance.
Apple iPhone 17 Series Launch Live: The iPhone 17 Air’s ultra-thin 5.5mm design may lead Apple to remove physical SIM card slots entirely. This would make it the first iPhone to rely solely on eSIM technology, potentially accelerating the adoption of embedded SIMs globally, particularly outside the US.
Apple iPhone 17 Series Launch Live: The iPhone 17 Pro Max, part of Apple’s highly anticipated iPhone 17 series, is expected to be priced around ₹1,59,900 in India. Positioned as a premium flagship, it promises advanced features and notable upgrades over the previous generation, making it the most high-end option in the new lineup.
Apple iPhone 17 Series Launch Live: It’s T-minus two hours until the launch of Apple’s next-generation iPhones, and all eyes are on the iPhone 17 Air, rumored to be just 5.5mm thick, the thinnest iPhone ever.
While other smartphone makers have released compact devices, a slim iPhone carries special significance in Apple’s ecosystem. Even a seemingly minor design change is expected to be scrutinized and could influence the company’s broader product strategy. The iPhone 17 Air may not only redefine Apple’s lineup but also signal the future direction of smartphones in general.
Apple iPhone 17 Series Launch Live: It’s T-minus two hours until the launch of Apple’s next-generation iPhones, and all eyes are on the iPhone 17 Air, rumored to be just 5.5mm thick—the thinnest iPhone ever.
While other smartphone makers have released compact devices, a slim iPhone carries special significance in Apple’s ecosystem. Even a seemingly minor design change is expected to be scrutinized and could influence the company’s broader product strategy. The iPhone 17 Air may not only redefine Apple’s lineup but also signal the future direction of smartphones in general.
Apple iPhone 17 Series Launch Live: The upcoming Apple Watch SE 3 is expected to feature a modern design with two screen sizes—1.6 inches and 1.8 inches—and slimmer bezels. It will run watchOS 26, introducing new smart features and an improved user interface. Aiming to be Apple’s most budget-friendly smartwatch, the SE 3 could start at $199, with GPS models likely priced around $249.
Apple iPhone 17 Series Launch Live: Despite threats of tariffs from US President Donald Trump, the iPhone 17 series is still expected to be manufactured in Apple’s hubs in China and India. Reports indicate that models destined for the US market will likely be produced in India, ensuring Apple maintains supply while navigating global trade pressures.
Apple iPhone 17 Series Launch Live: Here’s a look at the leaked specifications for Apple’s upcoming iPhone 17 lineup ahead of the “Awe-Dropping” event:
Apple iPhone 17 Series Launch Live: A last-minute leak ahead of Apple’s “Awe-Dropping” event suggests the rumored iPhone 17 Air could debut simply as the iPhone Air. The name reportedly appeared in a Chinese warranty leaflet, hinting that Apple might drop its numerical naming convention in favor of a cleaner, streamlined brand.
While such documents can be fabricated, the leak’s timing is notable, especially with buzz around an iPhone Fold. The official reveal will confirm whether Apple takes this new direction in naming.
Apple iPhone 17 Series Launch Live: As tradition goes, Apple has taken its online store offline just hours before the highly anticipated “Awe Dropping” event. The move, a long-standing practice, builds excitement as fans await the unveiling of new iPhones and other products. The store will return once the keynote ends, updated with Apple’s latest devices.
Apple iPhone 17 Series Launch Live: Bloomberg reports that Apple may finally update its premium earbuds with the launch of AirPods Pro 3 after three years. The new model is expected to feature a smaller charging case, live translation capabilities, and could even include a built-in heart-rate monitor, making it Apple’s most advanced audio device yet.
Apple iPhone 17 Series Launch Live: The latest iOS 26 beta suggests a display upgrade for the upcoming Apple Watch Ultra 3. According to MacRumors, the new model could feature a 422 x 514 resolution panel, slightly larger than the Ultra 2’s 410 x 502 screen, offering users more screen real estate and sharper visuals.
Apple iPhone 17 Series Launch Live: Two years after introducing its first Ultra watch, Apple is set to upgrade the lineup with the Apple Watch Ultra 3. The new model is expected to feature a more powerful processor, boosting both speed and efficiency to keep Apple’s premium wearable ahead of the competition.
Apple iPhone 17 Series Launch Live: The countdown is on, just four hours remain until Apple unveils the iPhone 17 lineup. The event is expected to showcase the iPhone 17 Pro and Pro Max with bigger batteries, along with the all-new Watch Series 11 and other hardware upgrades. Fans worldwide are gearing up for Apple’s biggest launch of the year.
Apple iPhone 17 Series Launch Live: Following Apple’s usual schedule, iPhone pre-orders typically start the Friday after the launch event, with shipping commencing a week later. Sources on X (formerly Twitter) suggest pre-orders for the iPhone 17, iPhone 17 Air (Slim), iPhone 17 Pro, and iPhone 17 Pro Max may open on September 12, with sales starting on September 19.
Apple iPhone 17 Series Launch Live: Analysts suggest that tariffs and global economic factors could lead to higher iPhone 17 prices this year. Morgan Stanley predicts the iPhone 17 Pro could see a $100 increase, while the new iPhone 17 Air might also cost around $100 more than the iPhone 16 Plus, reflecting potential supply chain and manufacturing costs.
Apple iPhone 17 Series Launch Live: Apple is reportedly upgrading the front camera across all four iPhone 17 models to 24MP, a significant jump from the 12MP sensor featured in the previous lineup. This upgrade could enhance selfies, video calls, and FaceTime experiences across the entire series.
Apple iPhone 17 Series Launch Live: In a notable design change, reports indicate that Apple may replace the titanium frame on its iPhone 17 Pro models with aluminium. If confirmed, this would mark the first time Apple has used aluminium on a premium iPhone since the stainless steel iPhone X in 2017, signaling a significant shift in the Pro lineup’s build materials.
Apple iPhone 17 Series Launch Live: Apple’s iPhone 17 series, including the iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, and standard iPhone 17, is set to debut soon. Ahead of the launch, the iPhone 16 may see a price reduction.
The iPhone 16 features a 6.1-inch Super Retina XDR OLED display with 2000 nits peak brightness and HDR10 support. Powered by the A18 Bionic chip, it offers efficient performance with a 6-core CPU and 5-core GPU. Its 3,582mAh battery supports 25W wired and 15W wireless charging, keeping it competitive as the new lineup approaches.
Apple iPhone 17 Series Launch Live: Apple opened Apple Koregaon Park, its first retail store in Pune and fourth in India, opened to customers on Thursday.
Apple iPhone 17 Series Launch Live: The iPhone remains Apple’s flagship product, making the fall launch the company’s most critical event of the year. Analysts are closely watching to see if Apple will adjust pricing for the iPhone 17 series amid supply chain pressures and global uncertainties.
Mid-priced iPhones have historically driven nearly a quarter of Apple’s revenue, but sales are slowing in key markets like China, where rivals such as Xiaomi are gaining traction. AI developments, including delayed Siri improvements, add to the company’s challenges.
Yet, with AI still in its early adoption phase worldwide, and the rumored iPhone 17 Air potentially stealing the spotlight, Apple could have a major draw to entice upgrades. The stakes are high as fans and investors alike tune in to see what unfolds.
Apple iPhone 17 Series Launch Live: Apple sent out invitations on August 30 for today’s event at Apple Park, where the latest iPhones and other new hardware are expected to debut. The invite simply read “Awe Dropping,” but this year’s version has a unique twist: it’s interactive.
Users can click and drag around the Apple logo to create a heatmap-like effect, but only on Safari. While it doesn’t reveal much about the iPhone 17, it adds a playful touch to the build-up ahead of the big reveal.
Apple iPhone 17 Series Launch Live: Apple may finally unveil the long-awaited AirPods Pro 3 at its ‘Awe Dropping’ event today. The AirPods Pro 2 debuted in 2022 and received a USB Type-C refresh in 2023. The upcoming model is tipped to feature a new chip, improved battery life, and enhanced active noise cancellation (ANC) for a better listening experience.
Apple iPhone 17 Series Launch Live: Just days before launch, iPhone 17 cases surfaced online and were even spotted at IFA 2025 in Berlin. But how did these leaks occur? Reports suggest that details often flow through supply chain intelligence networks. Case makers are believed to get insights from factory insiders or Apple’s accessory partners, giving them a head start on designing cases before the official reveal.
Apple iPhone 17 Series Launch Live: Apple is expected to unveil four new iPhone 17 models, along with the next Apple Watch and AirPods Pro, at its ‘Awe Dropping’ launch event. However, reports suggest AirTag 2 and HomePod Mini 2 may not debut this time. Final confirmations will come when Tim Cook kicks off the livestream tonight.
Apple iPhone 17 Series Launch Live: Apple’s iPhone 17 launch is set for Tuesday, September 9, at 10AM PT (10:30PM IST). The event will take place at Apple Park, Cupertino, and is likely pre-recorded. You can watch the livestream on Apple.com, the Apple TV app, or Apple’s official YouTube channel.
Apple may announce the AirTag 2 alongside the iPhone 17, featuring improved precision finding, a wider range, and a new ultra-wideband chip.
Leaks suggest all iPhone 17 models could get a 24MP front camera, while the Pro models may feature a 48MP triple-lens rear system capable of 8K video recording and enhanced low-light performance.
Apple iPhone 17 Series Launch Live: The 2025 launch is set to reveal iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, marking a major update to Apple’s smartphone lineup.
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