Claim:The Amul girl advertisement of Gujarat-based cooperative society Anand Milk Union Limited,i.e. Amul, recently went viral on social media. In this advertisement, which went viral during theongoing Lok Sabha elections 2024, the caption, along with the picture of the Amul girl reads‘मत दो या मत दो, सही फैसला लो, आपका वोट अमूलya है।’Investigation:In our quest for the truth about the viral advertisement, the PTI Fact Check Desk thoroughlyexamined Amul's website and social media platforms. However, we found no trace of a similarad or any similar graphics. Further, our investigation led us to a statement issued by Amul'smanaging director, saying, We would like to inform you that a fake message with the Amul Girlgraphics is being shared on WhatsApp and social media. Amul has not created this message.Amul will take legal action against the person behind the fake advertisement.'Conclusion:From our investigation so far, it was clear that Amul did not release the viral advertisement; itwas created by someone using photo editing tools. The claim in the social media posts wasfake.