Why ITC And Britannia Are Fighting Over Butter Cookies In Supreme Court? All You Need To Know

As the top court is all set to hear the trademark case between two FMCGs, here's all you need to know about the case:

Britannia alleged that ITC was trying to cash in on its goodwill and reputation to sell Sunfeast biscuits

Source : Britannia, ITC website

The Supreme Court judge Justice PV Sanjay Kumar on Friday recused from hearing the trademark dispute between ITC and Britannia  over the Mom's Magic and Good Day butter biscuits. Now the case of who can use the blue coloured wrapper for selling biscuits will  be re-listed before another bench of the Supreme Court. As the top court is all set to hear the trademark case between two FMCGs, here's all you need to know about the case: Why ITC And Britannia Are Fighting Over Butter