Political Ads: At Rs 58 Cr, BJP Highest Spender On Google This Election Season — Know In Which State It Spent The Most

Political Ads: BJP is top spender with Cong following behind, as per Google Ads Transparency Center. Data reveals Cong concentrated efforts during Phase 2, while BJP's spending surged after Phase 2.

The total amount spent on political advertising by different political parties through Google in the current Lok Sabha elections has already exceeded the spending in the last elections by about six times.

Source : PTI

Ad Spend In Elections 2024: More than half of the Lok Sabha Elections 2024, the biggest general election in the world's largest democracy, is completed. The campaigning by major political parties is in hyperloop mode based on their internal assessment of phase-wise polling, dipping voter turnout and other factors. The 2024 Lok Sabha polls have already surpassed the scale of the previous general election (Lok Sabha elections 2019) in many aspects — two of them being the number of registered