Disney Announces $1.5-Billion Collaboration With Fortnite Maker Epic Games
Disney and Epic Games have unveiled plans for a groundbreaking collaboration aimed at revolutionising the gaming and entertainment landscape.
Disney is set to invest a substantial sum of $1.5 billion to acquire an equity stake in Epic Games, pending regulatory approvals and customary closing conditions.
This partnership will usher in a new era of immersive experiences, seamlessly integrating Disney's iconic narratives into the world of Fortnite.
Robert A. Iger, CEO of The Walt Disney Company, expressed enthusiasm for this venture, emphasising Disney's commitment to expanding its presence in the gaming industry.
The collaboration presents significant growth opportunities, offering fans fresh ways to engage with their favourite Disney franchises.
Tim Sweeney, CEO and Founder of Epic Games, noted Disney's early involvement in integrating its characters into Fortnite and highlighted the use of Unreal Engine across Disney's diverse portfolio. (Image Credit: Bloomberg)
Disney's move underscores the growing importance of gaming as a form of entertainment, particularly among younger demographics.
The $1.5 billion investment signals Disney's commitment to tapping into the vast potential of the gaming market and meeting the evolving preferences of its audience.
Following the announcement, Disney's stock experienced a notable surge, reflecting investor optimism about the company's strategic expansion into the gaming sector.