Kim Kardashian announced the launch of SKIMS' new swim shop, set to debut on March 6.
Kardashian aims to break the internet again, similar to her 2014 Paper Magazine cover, with this new campaign.
The swimwear collection, which first launched three years ago, is back with fresh styles and silhouettes for the season.
The collection includes bikinis in five bright colors and animal prints, along with coordinating cover-ups.
The swimwear comes in hues like champagne leopard, champagne tiger, snow, tide, and SKIMS' signature onyx black.
The photo shoot was shot by Playboy photographer Ana Dias on a beach in the Bahamas, aiming for electrifying imagery.
The collection is described as perfect for poolside lounging or beach vacations, exuding confidence and effortless style.
Kardashian emphasizes that the collection is designed to make everyone feel confident, whether on vacation or at the beach.
Kardashian has expressed that SKIMS is deeply personal to her, rooted in her own experience with shapewear and body positivity.