Know What The Underwear Index Is That Reflects The State Of The Economy | Paisa Live

The Indian economy shows positive signs through the Underwear Index, reflecting strong sales growth among major underwear brands. Companies like Page Industries, Aditya Birla Fashion & Retail, Arvind Fashions, and Rupa & Company have reported increased sales in their latest reports. The concept of the Underwear Index was first noted by Alan Greenspan, who termed it the 'Men's Underwear Index.' He observed that during economic downturns, people cut back on discretionary spending, and this reduction typically begins with items like underwear. The index serves as an unconventional but insightful gauge of economic health, indicating consumer confidence and economic conditions. For more details on this index and its implications, watch the full video.