Apple Event 2023 Highlights: iPhone 15, iPhone 15 Pro Series Launched Alongside Apple Watch Series 9 & Apple Watch Ultra 2

Apple Event 2023 saw the launch of a handful of brand-new hardware from the Cupertino tech giant. Read on to check out top highlights from the event.

Background

Apple Event 2023 Live: It is that time of the year once again. Apple, arguably the most influential consumer tech brand, is set to launch its star product tonight. Live from Apple Park, CEO Tim Cook will kick off the company’s annual hardware launch event. Of course, the Cupertino tech giant has been pretty tight-lipped about what to expect. However, the rumour mill has been abuzz and tipsters suggest that the iPhone 15 series will soon break cover. Alongside, Apple Watch Series 9 and AirPods Pro (2nd Generation) are expected to be launched as well. Apple is gearing up to release four fresh iPhone models, maintaining the pattern established in 2020. If Apple adheres to its customary naming scheme, these models are likely to bear the name iPhone 15.According to information from various media outlets and reliable insiders, we can anticipate the arrival of two mid-range iPhones, one with a 6.1-inch display and another boasting a 6.7-inch screen. Furthermore, there are two "Pro" variants in the pipeline, featuring titanium casings and enhanced camera functionalities.Perhaps the most noteworthy alteration this year will be the adoption of a USB-C charging port, phasing out the proprietary Lightning port that has been in use since 2012. This transition aligns Apple's iPhones with the ubiquitous USB-C standard seen in Android phones, modern laptops, iPads, and a plethora of other devices.Industry analysts are projecting enhancements to the chipsets integrated into the upcoming Apple Watch Series 9, alongside improvements in their health sensors. Nevertheless, Apple may be saving more substantial innovations for the following year, commemorating the device's 10th anniversary.As for the rumoured new AirPods, they are poised to receive a novel feature referred to as Adaptive Audio, a capability achieved through machine learning and software that intelligently adjusts volume and noise-cancellation, enabling users to remain aware of their immediate surroundings.So strap in and stay tuned to ABP Live for the latest updates from the launch!

13/09/2023 00:15:46

That's A Wrap!

In one of the shortest launch events (less than 90 minutes), Apple unveiled its brand-new hardware offerings.

We got a glimpse of two vanilla iPhone 15 models — iPhone 15 and iPhone 15 Plus. Apple also launched its top-of-the-line iPhone 15 Pro and iPhone 15 Pro Max models. 

For starters, all four iPhone 15 models will sport USB-C, adhering to new European regulations and ditching Apple's traditional lightning port. Additionally, the iPhone 15 series saw the elimination of the front display notch entirely, as the vanilla models will come with the Display Island as well. The iPhones also commonly feature 48-megapixel primary snappers.

Powered by A16 Bionic, iPhone 15 and iPhone 15 Plus are priced starting at $799 and $899, respectively.

iPhone 15 Pro and iPhone 15 Pro Max, on the other hand, are powered by A17 Pro, and are priced starting at $999 and $1,199.

Apple Watch Series 9 and Apple Watch Ultra 2 were unveiled alongside. Both the wearables come with a haptic "Double Tap" feature, which can detect the actions of users when they tap their thumb and forefinger together. This can be used to receive/disconnect phone calls, turn on connected devices, or even control music playback. 

The Series 9 is powered by the S9 silicon, making the wearables notably faster and more intuitive to use. 

The Apple Watch Ultra 2, as expected, comes with upgraded health and fitness features, up to 3,000 nits of peak brightness, and offers up to 36 hours of battery life.

Apple Watch Ultra 2 price starts at $799, while Apple Watch Series 9 price starts at $399. 

12/09/2023 23:51:50

iPhone 15 Pro, iPhone 15 Pro Max Prices Revealed

iPhone 15 Pro starts at $999 for the 128GB storage model. The iPhone 15 Pro Max starts at $1,199 for the 256GB storage model.

12/09/2023 23:50:44

iPhone 15 Pro Will Be Able To Capture Spatial Video

Move over, spatial audio. It's time for "spatial video", which the iPhone 15 Pro Max will be able to capture using its main and ultrawide cameras. These spatial videos can be experienced on Apple Vision Pro VR headsets.

12/09/2023 23:48:05

iPhone 15 Pro Models To Don USB-C As Well

iPhone 15 Pro models will sport USB-C charging ports, just like its vanilla iPhone 15 siblings. 

12/09/2023 23:46:57

iPhone 15 Pro Max To Offer 120mm Focal Length

The top-of-the-line iPhone 15 Pro Max comes with a 3x telephoto camera, which offers 5x optical zoom and an impressive 120mm focal length. It will come with 100% focus pixels for better autofocus, and an f/2.8 aperture. 

12/09/2023 23:43:10

iPhone 15 Pro Models To Sport 48-Megapixel Primary Lens

iPhone 15 Pro and iPhone 15 Pro Max will come with triple rear camera setup, marked by 48-megapixel primary snappers. 

12/09/2023 23:41:19

iPhone 15 Pro Series Focuses On Gaming

iPhone 15 Pro handsets will support hardware-driven ray tracing, offering stunning graphics at up to 30fps. The inbuilt A17 Pro will offer dynamic lighting and smoother gameplay in supporting titles, such as The Division Resurgence and Resident Evil 7. The upcoming Assassin's Creed Mirage will also be available natively on iPhone 15 Pro upon launch.

12/09/2023 23:36:01

iPhone 15 Pro Models Powered by A17 Pro

iPhone 15 Pro, iPhone 15 Pro Max is powered by A17 Pro chip, Apple's most powerful silicon to date. It is claimed to be three times better performance than competition, and compute 35 trillion operations per second.

12/09/2023 23:33:30

iPhone 15 Pro Models Sport 'Action Button'

iPhone 15 Pro and iphone 15 Pro Max ditch the slider-silent button of it predecessors for the new 'Action Button', which can do everything from putting phone on silent mode to launching the camera app. 

12/09/2023 23:29:25

iPhone 15 Pro, iPhone 15 Pro Max Launched

Sporting strong and durable titanium enclosure, iPhone 15 Pro and iPhone 15 Pro Max are now official. 

12/09/2023 23:25:29

iPhone 15, iPhone 15 Plus Prices Revealed

The vanilla iPhone 15 is priced at $799. The iPhone 15 Plus, on the other hand, is priced at $899.

12/09/2023 23:22:41

iPhone 15 Gets USB-C

Staying true to new European guidelines, the iPhone 15 ditches lightning charging cable for a USB-C port. Wired AirPods will also come with USB-C ports, Apple confirmed. 

Of course, the new iPhone will still retain the MagSafe charging tech as prior iterations. 

12/09/2023 23:16:51

iPhone 15 Powered By A16 Bionic

iPhone 15 gets the same chip as iPhone 14 Pro — the A16 Bionic. It comes with a 5-core GPU and 6-core CPU, which ensures smooth gaming experiences and fast operations, along with "all-day battery life".

12/09/2023 23:13:04

iPhone 15 Sports 48-Megapixel Main Snapper

iPhones are known for their excellent cameras and by the looks of it, iPhone 15 is not one to back down in the camera department. It dual rear camera setup will come with a 48-megapixel primary sensor.

12/09/2023 23:09:40

iPhone 15 To Come In Five Colour Options

iPhone 15 will come in five colourways — Pink, Yellow, Green, Blue, and Black.

12/09/2023 23:07:49

iPhone 15 Now Official, Brings Dynamic Island To Vanilla Model

iPhone 15 has been launched. Dropping the front display notch, the vanilla iPhone 15 has adopted the Pro models's Dynamic Island feature. 

12/09/2023 23:05:01

Apple Watch Ultra 2 Launched

Apple Watch Ultra 2 is now official. It offers up to 3,000 nits of peak brightness and up to 36 hours of battery life along with GPS tracking, new health & fitness features.

12/09/2023 22:59:25

Apple Continues To Bring Special Watch Bands

Apple partnered with Hermès to offer four designer brands for Apple Watch Series 9, donning woven, knitted, and sporty designs. Of course, Apple's longstanding partnership with Nike continues. 

12/09/2023 23:00:10

Apple Shares Updates On 'Net Zero' Plan

Apple committed to achieving its "net zero" pledge on all products by 2030. Among many other plans, the company promised to restore mangroves and protect forests.

Apple Watch is the first-ever carbon natural product from the company.

12/09/2023 22:48:09

Apple Watch Series 9 Colour Options Unveiled

Apple Watch Series 9 will come in five colourways, including Rose Gold and Product (RED). The standard shades of black, grey, and white will also be available.

12/09/2023 22:46:41

Apple Watch Series 9 Introduces 'Double Tap' Feature

Apple Watch Series 9 will feature a haptic "double tap" feature that will detect the actions of users when they tap their thumb and forefinger. This can be used to receive/disconnect phone calls, turn on connected devices, or even control music playback. 

12/09/2023 22:44:51

Apple Watch Series 9 To Offer 2,000nits Of Peak Brightness

Apple Watch Series 9's inbuilt S9 chip will make the new wearable notably faster and make it more intuitive to use. Apple claims it offers double the brightness of Series 8, at 2,000nits of peak brightness. 

12/09/2023 22:40:27

Apple Watch Series 9 Now Official

Powered by a brand new Apple S9 chip, Apple Watch Series 9 is now official.

12/09/2023 22:35:15

Apple Event 2023 Begins!

Apple CEO Tim Cook kicks off "Wonderlust" event with a keynote address. The event is being livestreamed from Apple Park in Cupertino, California, US.

It was preceded by a touching video of how Apple Watch's heart rate alert feature and emergency SOS feature helped people in their time of need. 

Stay tuned to ABP Live for the latest updates.

12/09/2023 22:16:59

Apple Event 2023: Only 15 Minutes To Go!

Apple is set to kick off its "Wonderlust" event within minutes. If the rumour mill is to be believed, Apple fans will be treated with the launches of four new iPhones — iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max. Additionally, Apple is expected to launch the Apple Watch Series 9 and Apple Watch Ultra (2nd Generation).

Stay tuned for the latest updates!

12/09/2023 22:16:53

Apple Event 2023: Only 15 Minutes To Go!

Apple is set to kick off its "Wonderlust" event within minutes. If the rumour mill is to be believed, Apple fans will be treated with the launches of four new iPhones — iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max. Additionally, Apple is expected to launch the Apple Watch Series 9 and Apple Watch Ultra (2nd Generation).

Stay tuned for the latest updates!

12/09/2023 22:03:54

Apple Watch Series 9, Apple Watch Ultra Expected Tonight

Apple is expected to unveil two new wearables at its "Wonderlust" event — the Apple Watch Series 9 and the Apple Watch Ultra. The Watch Series 9 is anticipated to come in sizes of 41mm and 45mm, while the Watch Ultra 2 is poised to be available in a 49mm size. According to a report by Bloomberg, these new watch lines are projected to maintain a familiar aesthetic, closely resembling the appearance of their predecessors, albeit with a few fundamental design modifications.

12/09/2023 21:30:07

Apple Event 2023: Only 1 Hour To Go!

We are less than an hour away from "Wonderlust". Apple CEO Tim Cook is expected to kick off the event with his keynote address, before handing the baton over to other company executives for the official launches. Stay tuned for all the latest updates.

12/09/2023 21:12:34

iPhone 15 Series Could Entirely Do Away With Display Notches

It appears that the USB-C ports are not going to be the only new design addition to the upcoming iPhone 15 series. As per the latest reports and leaks, all iPhone 15 models are expected to drop the display notch that houses the Face ID and selfie camera — even on the non-Pro handsets. 

12/09/2023 20:19:09

Apple Event 2023: Only 2 Hours To Go!

Apple's much-awaited "Wonderlust" hardware launch event is set to kick off in two hours. In order to catch you up, here's a quick lowdown of what to expect at tonight's event. 

12/09/2023 20:15:30

Apple Watch Series 9 To Come With Upgraded Heart Sensor

Apple Watch Series 9, expected to be launched tonight, is rumoured to come with several worthy upgrades over its predecessors. As per Bloomberg's Mark Gurman, the new lineup might feature a considerably fast processing speed (most significant since Series 6) and a fourth-generation optical heart rate sensor. The temperature sensor is expected to get more upgrades as well. 

12/09/2023 19:44:28

Tim Cook Tweets Hours Ahead Of Apple Event

Apple CEO Tim Cook posted a tweet hours ahead of tonight's event. He is expected to deliver the keynote address to kick off "Wonderlust".

12/09/2023 19:31:42

iPhone 15 Launch: 3 Hours To Go!

Apple's "Wonderlust" event is set to kick off at 10:30pm IST. With just three hours to go, check out how you can watch the livestream online. 

12/09/2023 19:22:43

No New iPads This Year, Kuo Suggests

Apple analyst Ming-Chi Kuo has suggested that we should not expect any new iPad models to be unveiled before the year's end, as reported by MacRumors. Kuo did not offer any additional details regarding Apple's forthcoming tablets. While there have been ongoing rumours about the next-generation iPad Pro models launching in 2024 instead of this year, there have been conflicting reports concerning potential updates to the iPad mini and iPad Air.

12/09/2023 19:10:10

Apple Releases Security Update For Older Devices

Apple has recently rolled out a security software update aimed at older iterations of its iPhone, iPad, Mac, and various other Apple devices, with a primary focus on delivering "vital security enhancements."

This update comes on the heels of a significant security patch released for more recent Apple devices in iOS 16.6.1 just last week, as reported by CNET.  This update addresses crucial security vulnerabilities, including "two issues that may be actively targeted."

The security update from Apple, bearing the version number iOS 15.7.9, extends support to the following devices:

• iPhone 6S (all models)


• iPhone 7 (all models)


• iPhone SE (first generation)


• iPad Air 2


• iPad mini (fourth generation)


• iPod Touch (seventh generation)

Additionally, there are analogous software updates available for Mac computers operating on older operating systems. For devices running macOS Monterey, there is a new update designated as macOS 12.6.9, while macOS Big Sur users can access macOS 11.7.10 for their devices.

12/09/2023 18:32:30

iPhone 15 Launch: 4 Hours To Go!

Apple's "Wonderlust" event will begin at 10:30pm IST. With only four hours to go, here's a quick lowdown of what to expect at tonight's event. 

12/09/2023 18:27:49

iPhone 15 Series May Sport Action Button

Instead of the side toggle button seen on all previous iterations of iPhone, the new iPhone 15 series may come with an action button, which can be used to carry out any user-desired function. Smartphone case maker Spigen tweeted a teaser photo.

Of course, this information should be considered with a pinch of salt as Apple is yet to confirm anything on the new iPhone 15 series.

12/09/2023 17:45:56

Apple Store Goes Down

As seen every year, Apple's online store almost always goes down prior to any of its launch events. This time around as well, the online store is down, with a "Be Right Back" message on the screen. 

The reason behind this now-routine outage is quite simple. It means that Apple is updating its online catalogues with its new gadgets in the background, to ensure smooth access upon launch. 

12/09/2023 17:41:32

Memes & Trolls Are Already Pouring In

iPhone launches always send a wave of fervour among tech heads across the globe and each year without fail, some users come up with some of the most hilarious memes and trolls in the buildup to the event. Here are some that would surely leave you in splits:

12/09/2023 17:27:06

iPhone 15 Launch: 5 Hours To Go!

Apple's "Wonderlust" event will begin at 10:30pm IST. With only five hours to go, here's a quick lowdown of what to expect at tonight's event. 

12/09/2023 17:24:53

Wondering How To Watch Apple Event Livestream? We've Got You Covered

Apple's upcoming "Wonderlust" event will be broadcast in real-time directly from Apple Park in Cupertino, California, USA. To ensure widespread accessibility for Apple enthusiasts, there are multiple ways to tune in to the event:

• Official Apple Events page: You can watch the event through the official Apple Events webpage. Apple consistently delivers high-quality livestreams via this platform, accommodating a global audience.


• Apple's YouTube channel: Another option is to catch the live stream on Apple's official YouTube channel. This makes it convenient for a diverse range of viewers to tune in.


• Apple TV app: For a more immersive viewing experience, you can choose to access the event through the Apple TV app. This app is available on macOS, iOS, iPadOS, and tvOS, ensuring that you can watch the event on your preferred device.

Click here to check out more livestream details

12/09/2023 16:35:49

iPhone 15 Might Come In Pastel Colourways

Several leaks have cropped up over the past few weeks over the possible colour options the new iPhone 15 lineup will come in. It is largely expected that this time around, the new iPhones will come in Blue, Yellow, White, Black and Pink or Red colourways. An Apple Insider report suggests that these colourways could have a muted, pastel appearance. This will come in strict contrast with nearly all previous iterations of the iPhone (except the C lineup), which mostly had a metallic design.

12/09/2023 15:25:22

Made-In-India iPhone Could Be Available For Purchase On Launch Day

According to a recent report by Bloomberg, citing insider sources, Apple is set to offer Made-in-India iPhone 15 models for sale on the very day of their launch. This development signifies a significant leap for India's manufacturing initiative and will bring delight to Indian iPhone enthusiasts. Unlike in previous years, where iPhone buyers in India often had to endure extended waiting periods to acquire the latest models, this time, they can expect immediate availability.

The report claimed that Apple plans to make the homegrown iPhone 15 handsets available in India as well as "some other regions on global sales debut day."

While Apple still relies heavily on Chinese manufacturing for a substantial portion of its iPhone production, this marks a groundbreaking moment as it represents the first instance of Made-in-India iPhones being available on the launch day. In contrast, last year, Apple commenced the production of iPhone 14 series smartphones several weeks after their initial launch.

12/09/2023 14:48:24

iPhone 15: What's New? Here's What Leaks Suggest

According to reports from various media sources and reliable insiders, it appears that Apple is gearing up to release two mid-range iPhones, one featuring a 6.1-inch screen and another with a 6.7-inch display. Additionally, there are indications of two "Pro" models in the pipeline, boasting titanium casings and advanced camera capabilities.

The most noteworthy change expected this year is the transition from the proprietary Lightning port, which has been in use since 2012, to a USB-C charging port. This shift brings Apple's iPhones in line with the industry-standard USB-C port found on a wide range of devices, including Android phones, modern laptops, iPads, and others. It's worth noting that this transition is partly driven by new European regulations mandating a universal charging port. While Apple may not explicitly mention this regulatory aspect, they are likely to emphasise the user-friendly benefits of the change, such as enhanced convenience and faster charging. There's even speculation that Apple might brand this port uniquely.

As mentioned earlier, the Pro models may feature titanium casings, which offer a lighter alternative to the stainless steel used in recent iterations. Some clues from event invitations hint at an Apple logo with a titanium-like finish.

12/09/2023 13:56:44

X Has Put Up A New Like Reaction

It appears that X (née Twitter) has finally made the special Apple like reaction live now. If you like any tweet with #AppleEvent, it will show a smart animation to mark the launch event. 

12/09/2023 13:35:36

Apple Is Not The Biggest Phone Seller In India. How Is It Planning To Counter That?

In India, the world's second-largest smartphone market, Apple comes third in terms of value share, behind Oppo (excluding OnePlus) and Samsung which manufacture flagship Android phones. While the India numbers do not paint a rosy picture, the iPhone maker has increased both its market share and value share in the country in the past few quarters.

From a 1 per cent share in 2018 to a 4 per cent market share, and a 5 per cent value share to an 18 per cent value share, Apple has been on an upward trajectory.

The features and prices of iPhones have increased over the years, but people are still buying more iPhones. Apple iPhones offer a differentiation factor for both the aspirational youth and the elite. Deep e-commerce penetration and easy financing are seemingly among the key reasons why Indians are falling deeper in love with iPhones, with easy financing options being adopted by other top smartphone brands like Samsung and OnePlus.

Click To Read Krishna SinhaChaudhury's Report On Apple's India Success Recipe

12/09/2023 12:53:03

iPhone 15 Could Carry Similar Price Tag As Last Year's Launches, Pro Models Could Be Costlier

The upcoming iPhone 15 and iPhone 15 Plus are anticipated to maintain their previous pricing, coming in at $799 and $899, respectively. Conversely, a report from 9to5Mac hints at a potential $100 price hike for the iPhone 15 Pro and iPhone 15 Pro Max. If Apple maintains the current pricing for the standard models, the new iPhones may commence at ₹79,900 in the Indian market. This means the iPhone 15 might start at ₹79,900, while the iPhone 15 Plus range could have a starting price of ₹89,900 in India, remaining in line with the previous year's pricing structure.

12/09/2023 12:46:56

Made-In-India Expected To Debut This Month

This year, the made-in-India iPhone 15 models are expected to make their debut in the country sometime this month. This move signifies a reduction in the time lag between the Indian launch and the global release, compared to the previous year when the iPhone 14 models became available in the country about a month after their assembly began at the Chennai facility, approximately 10 days following the global unveiling. The iPhone 15 line for this year aims to close the gap with the global launch, possibly even achieving a simultaneous release.

Preparations for the production of the upcoming iPhone 15 line are currently in progress. Some reports indicate that trial production of the iPhone 15 started in China in June, taking place at Foxconn's largest manufacturing facility in Zhengzhou. Simultaneously, components required for the assembly of the iPhone 15 began arriving at Foxconn's manufacturing units in India around the same period. In addition to Foxconn, Apple's other contract manufacturing partners in India, namely Wistron and Pegatron, are also reportedly gearing up to commence assembly of the forthcoming iPhone models in the near future.

You can read our full report here

12/09/2023 12:29:30

#AppleEvent Is Slowly Picking Up Steam, But So Are Like-Baiters

It appears that #AppleEvent is the official hashtag on X (née Twitter) and it's sure to top the trending charts soon enough.

However, this has also led to some accounts baiting users for some quick likes on their posts.

Every year, X marks Apple launch events with a  special 'like' animation. Some users have started posting on the platform, asking others, "Is the #AppleEvent animation working for you too". It should be noted that the official animation is not yet live, but that doesn't mean these accounts would try to round up some likes before the official event kicks off.

All this is done in good fun of course. Hardly qualifies as a 'scam'. However, it's always advised to stay aware when you're online. 

12/09/2023 12:06:59

CEO Tim Cook Expected To Make Keynote Address

As per classic Apple tradition, the company has remained tight-lipped about what to expect from tonight's event. However, it's safe to speculate that staying true to yet another Apple tradition, CEO Tim Cook will be kicking off tonight's event with his keynote address. 

Cook will then hand over the baton to his fellow Apple colleagues to guide viewers through all the latest launches and features. The Apple chief will appear once again at the very end to wrap up the launch event — at least this has been the tradition to date and there's no reason to say otherwise yet. 

12/09/2023 11:51:47

When Will Apple Kick Off 'Wonderlust'?

Apple will begin its much-awaited "Wonderlust" hardware launch event at 10am PT, or 10:30pm IST. 

Be sure to tune into ABP Live. We're here with all the latest updates!

12/09/2023 11:49:44

Wondering Where To Watch Livestream? Fret Not, Read Below

Apple's "Wonderlust"  event will be presented in real-time from Apple Park, located in Cupertino, California, US. Apple enthusiasts will have multiple avenues to access the event, ensuring widespread accessibility.

• Official Apple Events page: The event can be observed through the official Apple Events webpage, where Apple consistently provides a high-quality livestream, catering to a global audience.


• Apple's YouTube channel: Additionally, Apple streams its events live on its official YouTube channel, making it convenient for a diverse audience to join in.


• Apple TV app: For a more immersive viewing experience, you have the option to access the event via the Apple TV app, accessible on macOS, iOS, iPadOS, and tvOS, guaranteeing that you can watch the event on your preferred device.

12/09/2023 11:36:46

Apple Watch Series 9 On The Cards

Apple is expected to unveil the enhanced Apple Watch Ultra and the Apple Watch Series 9 tonight as well. These releases will coincide with the highly anticipated iPhone 15 series launch. As per Mark Gurman of Bloomberg, the Apple Watch Series 9 is expected to receive a substantial improvement compared to the previous Apple Watch Series 8, particularly in terms of its updated optical heart rate sensor. It is worth noting that the Apple Watch Ultra is likely to be introduced in a single size, while the Watch Series 9 may be available in two different sizes.

Click here to know more about the upcoming Apple Watch

12/09/2023 11:32:24

iPhone 15 Series To Get 4 Models

Staying true to its 4-phone tradition, practised since the iPhone 12 series launch in 2020, Apple is expected to unveil four new iPhones today. If the rumour mill is to be believed, we might get to see the launch of iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max tonight.