Arunachal Pradesh Unveils New Tourism Policy, Logo To Boost Sustainable Travel And Cultural Preservation
Arunachal Pradesh unveiled a new tourism policy and logo to promote sustainable tourism and cultural preservation. The logo represents the state as the "Land of the Dawn-lit Mountains".
The government of Arunachal Pradesh on Thursday launched a new tourism policy along with a redesigned logo to promote the state as a key travel destination. The announcement was made during a press conference in New Delhi, where the Tourism Minister, Pasang Dorjee Sona, highlighted the policy's focus on sustainable tourism and cultural preservation.
"The prime focus of our new tourism policy is to position Arunachal Pradesh as a world-class tourism destination, preserving its pristine landscapes, rich tribal culture, and unique biodiversity while promoting sustainable tourism and community empowerment," Minister Sona said as quoted by NDTV.
The new logo featuring the turquoise mountains and an orange arc for the rising sun represents the state as the "Land of the Dawn-lit Mountains."
Minister Sona also outlined the vision for the sustainable and culturally authentic tourism experiences that will benefit the local communities while preserving the unique heritage of the region. The new initiative by the state government is aimed at positioning Arunachal Pradesh as a premier destination for the travellers looking for cultural experiences and natural beauty in India's northeastern region.
Tourism Director Manjunath R said that the rebranding shows the state's untouched beauty.
"The new identity serves as an invitation to explore an unexplored side of India that is profoundly enriching," he said.
According to media reports, Arunachal Pradesh saw a 300 per cent surge in foreign tourist arrivals in 2023, with the domestic visitors rising by 368.91 per cent to 1.04 million.
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