Surf Excel Ad controversy: "Ignore the haters" -REACT Bollywood celebs hailing the Ad for promoting religious harmony!

By : ABP News Bureau | Updated at : 13 Mar 2019 02:23 PM (IST)

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The one-minute-long add features a young Hindu girl, dressed in a white t-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, ‘daag acche hain’ (stains are good). ‘Agar kuch achha karne mein daag lag jaaye toh daag achhe hain.’ (Stains that come as a part of a good deed are good stains), goes the tagline.

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Detergent brand Surf Excel recently released their new Holi commercial with ‘Rang Laaye Sang’ campaign in which they showed the Hindu-Muslim unity through kids but the ad faced a flak for the concept with many alleging that it promotes Love-Jihad.

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National Award winning director Vinod Kapri who recently helmed 'Pihu'- "In love with this so so beautiful Surf Ad. #HappyHoli #SupportSurfExcel."

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#BiggBoss fame Sonali Raut: "Such a beautiful commercial depicting the unity and diversity our Nation stands for. It's about time we move past the Hindu vs Muslim drama. @HUL_News #SurfExcel #Surf_Excel_India"

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Soon after the haters trended #BoycottSurfExcel on Twitter and the huge controversy was created surrounding this beautiful Ad. Amid this, we noticed that the celebrities of Bollywood have also worded their opinion in it's regard. And all of them loved it, finding all the chaos unnecessary. Richa Chadha tweets -"What a nice ad!"

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'Raees' director Rahul Dholakia- "Did you make this @Vasan_Bala ? ???????????????????????? super ! Surf Excel #RangLaayeSang | This Holi, let colours bring us together!"

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'Bigg Boss' fame Priya Malik: "BRB. Buying more Surf Excel."

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Konkona Sensharma writes: "Well done #SurfExcel for promoting religious harmony in these times! Great ad too. Ignore the haters."

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Gul Panag: "'Surf Excel' ad does not promote 'love jihad' but it is a damaging script that totally misreads India's inherent pluralism"

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Actor Zayed Khan's designer-sister Farah Khan Ali- "Those that want division within its people will find this beautiful ad divisive. We live in a Hate filled environment that is the result of a hateful political ideology. Time to change hatred into “LOVE ALL” and UNITY as an ideology."

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