PICS & VIDEO! SRK unveils portable bin for cars 'Swachh Can', supporting PM Modi's Swachh Bharat Abhiyan

New Delhi: Superstar Shah Rukh Khan on Thursday showed support for Prime Minister Narendra Modi's Swachh Bharat Abhiyan by unveiling 'Swachh Can', a portable bin for users of Hyundai cars. It was launched under Hyundai Motor India Limited's 'Swachh Move' that supports Modi's cleanliness campaign. "Swachh Can' is a simple yet powerful idea and I would like to request every single car owner to go ahead and use it and play their role in the Clean India Movement," Shah Rukh, dressed in a black and white suit with a waistcoat, said at the Auto Expo at the India Expo Mart in Greater Noida, on Thursday.

#SwachhIndia | @iamsrk unveils ‘Swachh Can’, a portable bin for car uses at #AutoExpo2018http://swachhindia.ndtv.com/shah-rukh-khan-unveils-portable-bins-cars-auto-expo-2018-17327/ pic.twitter.com/99Cd97nJrH

— Banega Swachh India (@swachhindia) February 8, 2018

Shah Rukh, also the Hyundai Corporate Brand Ambassador, has even taught his youngest son AbRam to focus on cleanliness and be a part of the cleanliness movement. YK Koo, Managing Director and CEO, Hyundai Motor India Ltd, said: "We recently conducted a survey of car owners and found 98 per cent respondents care about cleanliness of outside infrastructure such as streets, and more than 95 per cent respondents favoured they would prefer a portable covered bin inside the car in which waste items could be disposed off. This led us to innovation of 'Swachh Can."

Shah Rukh Khan beaming and giving flying kisses to the fans as he launches @HyundaiIndia’s Swachh Can #AutoExpo2018 ✨ pic.twitter.com/t8Il4bowdY — SRK Universe (@SRKUniverse) February 8, 2018

Watch the full video of SRK giving his speech at the unveiling of Swachh Can at #AutoExpo2018 in New Delhi today here:https://t.co/QiEUJf1Jvy pic.twitter.com/0GAHOmc5re

— SRK Universe (@SRKUniverse) February 8, 2018

Starting from March 1, the Hyundai product line-up will come with a factory-fitted 'Swachh Can'. Watch video below: